PROJECT OVERVIEW
Approached by an Executive Director, we needed a full marketing package with the concept: Women in Tech. This was a JPMC sponsored event hosted on behalf of the CEO of Fastr.ai, a talent agency focused on supplier diversity.
My role
EVENT CAMPAIGN
marketing director
marketing director
event brand SYSTEM
Presentation, event website and marketing materials design including all visual elements: logo design, color palette, typography, imagery, poster, table tents, name badges and print templates.
SOCIAL MEDIA Marketing
Linkedin banners and thumbnails promoting the event, email invitations, and post-event survey links.
onsite-management
To ensure consistency across all touch points both physical and digital to create a seamless experience for attendees.
The request
Create a campaign that is visually modern and techy, to help bridge the gap of women with the Technology Sector. As the sole creative partner, this package included designing the logo, invitations, presentation, a Shorthand digital platform, posters, table tents, and name tags.
Audience
80+ diverse Business Leaders, CEOs & product designers.
https://www.linkedin.com/posts/italent-corporation_jpmorganchase-italentdigital-womenintech-activity-7178909548395581441-3_tV/
